ASA Convention - Athens Azaleas: A Classic Tradition

The 2026 ASA National Convention will be held in Athens, Georgia, on the banks of the Oconee River, from Sunday, April 12 to Wednesday, April 15, 2026. Athens is the home of the University of Georgia, chartered in 1785, the oldest state-chartered public university in the United States. Athens was named in 1801 for the Greek center of culture and learning in ancient times. William Bartram passed near this area on his way to Mobile and Baton Rouge in 1775. He documented seeing native azaleas along his journey. Nurseries, such as Fruitland Nursery in Augusta, Georgia, began selling evergreen azaleas in the latter half of the nineteenth century throughout the Southeast, where they thrived in places like Athens, the Classic City. Athens azaleas are a classic tradition.

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